{"id":938,"date":"2012-06-30T10:23:17","date_gmt":"2012-06-30T09:23:17","guid":{"rendered":"http:\/\/eguiluz.net\/?p=938"},"modified":"2012-06-30T10:23:17","modified_gmt":"2012-06-30T09:23:17","slug":"responsabilidad-8-coca-cola","status":"publish","type":"post","link":"https:\/\/www.eguiluz.info\/index.php\/2012\/06\/30\/responsabilidad-8-coca-cola\/","title":{"rendered":"Responsabilidad 8: Coca-cola"},"content":{"rendered":"<p>\u00bfY si la publicidad adem\u00e1s de intentar vender&#8230;<!--more--><\/p>\n<p>&#8230;(que es su honesta obligaci\u00f3n), intentara tambi\u00e9n ser responsable con su influencia y <span style=\"color: #0000ff;\">transmitir valores<\/span>?<\/p>\n<p>Y qu\u00e9 quer\u00e9is que os diga, tendr\u00e1 las cosas criticables que tenga, tendr\u00e1 unos cuantos estabilizantes cancer\u00edgenos (ufff), pero la manera en la que Coca-Cola habitualmente construye su publicidad, y la manera en la que est\u00e1 transmitiendo valores positivos en este momento en el que todos los medios lo \u00fanico que hacen es alarmar y negativizar, me gusta.<\/p>\n<div class=\"lyte-wrapper fourthree\" style=\"width:420px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_6_8fyn-GfZ0\"><div id=\"lyte_6_8fyn-GfZ0\" data-src=\"\/\/i.ytimg.com\/vi\/6_8fyn-GfZ0\/hqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/6_8fyn-GfZ0\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/6_8fyn-GfZ0\/0.jpg\" alt=\"\" width=\"420\" height=\"295\" \/><br \/>Ver este v\u00eddeo en YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px;\"><\/div><br \/>\nNo s\u00e9 si en su inter\u00e9s real est\u00e1 esa RSC de la que tanto se habla y en la que tan poco se cree. Pero al menos, hace que lo parezca. Y a m\u00ed, que se me quede una sonrisa y se me alegre el coraz\u00f3n despu\u00e9s de un minuto de audiovisual, me merece la pena.<\/p>\n<p><strong><span style=\"color: #008000;\">Viva la creatividad positiva y responsable<\/span><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfY si la publicidad adem\u00e1s de intentar vender&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-938","post","type-post","status-publish","format-standard","hentry","category-responsabilidad"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.eguiluz.info\/index.php\/wp-json\/wp\/v2\/posts\/938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eguiluz.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eguiluz.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eguiluz.info\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eguiluz.info\/index.php\/wp-json\/wp\/v2\/comments?post=938"}],"version-history":[{"count":0,"href":"https:\/\/www.eguiluz.info\/index.php\/wp-json\/wp\/v2\/posts\/938\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.eguiluz.info\/index.php\/wp-json\/wp\/v2\/media?parent=938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eguiluz.info\/index.php\/wp-json\/wp\/v2\/categories?post=938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eguiluz.info\/index.php\/wp-json\/wp\/v2\/tags?post=938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}